Wharfe Bank Brewery Unveil New Look for 2014
Pool-in-Wharfedale’s own Wharfe Bank Brewery have started 2014 with a rebrand and new identity to match their expanding business. Reflecting thier geographical location – and a subtle name change – the brewery hopes that the new look will serve them well as they progress from the brewery that begun in the basement brewery at The Fox and Newt Brewpub, to one that’s known both nationally and internationally.
From the press release, MD and founder Martin Kellaway credits new brewer Steve Crump with bringing the best out in the WB Range, as well as bringing new ideas to the table. ” (Steve) was appointed Head Brewer in 2013, and was instrumental in the enhancement and evolvement of the beer range and key to developing the exciting new series of rotating beers using unusual ingredients and modern and diverse brewing techniques. Steve will bring inspirational flavours to the local and international market with limited edition beers.”
“Steve is already bringing his flair and talent to the fore. I am proud that Steve can deliver the new brewery vision and make it a reality with the passion he brings to the brew house.”
In October 2013 Wharfe Bank showcased its new and impressive range of beers at the world’s leading food fair, Anuga, in Germany. Taking a modern taste of Yorkshire to an international market place, the brewery trialled Yorkshire XPA -now named within its permanent range of keg beers as Crystal Rain (a 4.3% pilsner -style beer) – and the complete bottled range. In competition with more than 460 drink exhibitors, 139 of which were from the UK, Wharfe Bank secured a raft of international sales enquiries from 12 different countries and this success has supported a new sales strategy to expand Wharfe Bank’s export business across Europe, Asia and America.
Martin concludes, ” Our success so far can be attributed to a genuine passion for beer, and the new dedicated team have the talents to bring about a new Wharfe Bank for 2014 and beyond.”
Posted on 30/01/2014, in Uncategorized and tagged Beer in Yorkshire, Wharfe Bank Brewery, Wharfebank Brewery, Yorkshire Beer. Bookmark the permalink. Comments Off on Wharfe Bank Brewery Unveil New Look for 2014.