The Nicest Beer Ad in the World?
Here’s a nice advert I caught whilst over in Mallorca. It’s a rare beast: a beer ad that manages to involve Women without them being taken the piss out of, football, and strike a lovely balance between selling the product, but relating it to much warmer, wholesome themes than the usual toss we get when sport and beer are put together.
Would such a beer advert be made over here, where the common default for males is that of a ‘top geezer’, ‘lout’, or ‘lovable rogue’ ? In fact, the father doesn’t even touch the beer – he’s just enjoying the company of his daughters, the tournament and a full house again. The only thing that’s not that good is the choice of background music. Cringe.
Anyway, I’m not sure if I’ve got much more to say other than that it restored some faith in mass-produced lager advertising. Your thoughts?